Wear White after Labor Day? New Survey Says Most Women Will

Carlos Miele White Dress at NYFW Spring 2012 , Photo M. Hall

For years, the rule in fashion has been that you shouldn’t wear white after Labor Day. Coco Chanel was one of the few designers to defy convention and wear white all year round, and include it  in her collections. Despite Channel’s love of white, most designers don’t show white in their Fall collections.

Now a new survey from retailer TJ Maxx says that 54% of women believe it’s ok to wear white after Labor Day (reported on the Today Show.)   Labor Day used to be the beginning of cooler temperatures and the beginning of Fall.  But, in the era of global warming temperatures are no longer cooler after Labor Day.  It’s still hot and humid across most of the US and white is a cooling color that doesn’t attract heat like black or colors can.   So it makes sense that most women will continue to wear white.   According to TJ Maxx’s survey, not only will women continue to wear white after Labor Day, 50% of those surveyed say  they will continue to to wear their florals and open toed shoes.  As long as temperatures are scorching, comfort takes priority , not out modded “fashion rules.”

As TJ Maxx  Operations Manager Molly Teeters notes on TJ Maxx’s Facebook Page, “Wear what you like, when you want. Fashion is about confidence.”  For those who still want to wear white after Labor Day, look for mark-downs on white garments as many retailers will start to clear white out of their Fall inventories.  That’s makes stores that carry discounted fashions from previous season like Marshalls, TJ Maxx, Ross and online fashion clubs a good place to look for deals.   That’s one of the reasons TJ Maxx says via their Facebook page, “Sorry, fashion police. We’re all about wearing white into fall!”