Stylist Hilton Carter Collaborates with Target for Plant Accessories
Target has announced a “limited-time-only collaboration” with plant enthusiast and interior stylist Hilton Carter launching May 14th. As people spend more time than ever at home during the global COVID-19 pandemic, the market for home decoration and gardening has significantly grown. According to Target, the collection will feature styles of “live and faux plants” and accessories. The collection will offer over 65 products ranging in price from $5-$130. Look for Hilton Carter for Target starting May 14 on Target.com and in select Target stores.
“As people have spent more time at home over the past year, our guests are increasingly looking for ways to add more comfort and personality to their surroundings. Searches for plants on Target.com have increased by more than 300% over the last year – a clear indicator that guests want to bring some of the outdoors inside to brighten up their space,” says Jill Sando, executive vice president and chief merchandising officer, Target. “We wanted to identify a partner who could bring something special to Target and deliver a collection that allows guests to easily and affordably refresh any room in their home.”
Hilton Carter: An Instagram Rockstar
It’s safe to say Hilton Carter is not a mass-market personality or brand.
Hilton Carter is a plant enthusiast and interior stylist who is celebrated for his love and advocacy of plants and greenery. Carter started his career by sharing plant care and styling content on his Instagram, and since he joined the platform in 2011, has amassed a loyal following of nearly half a million people.
Today, he has more than 200 plants in his home and has authored books on the topic of plants: Wild at Home (2019), Wild Interiors (2020) and Wild Creations (2021).
This collection of greenery and accessories was designed with the intention to inspire all – from the novice plant parent to the green thumb expert – and help everyone introduce a little more greenery into their space,” says Hilton Carter. “My interest in plants started out as purely practical and a desire to create a space for myself that I would enjoy. I am thrilled to have the opportunity to inspire Target guests to bring the outdoors in and create a space that allows them to flourish.
Look for Hilton Carter x Target in a few weeks at your local Target store and online at Target.com. The terrariums and watering cans look very stylish as well as cheep & cheerful! Just have a look at their quality if you shop in story, as you can find plant accessories at Home Depot and Loews too.
Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.