Gwyneth Paltrow’s goop deceptive marketing claims?

Here at The Recessionista, we’ve long been dubious about claims made by Gwyneth Paltrow’s goop beauty and wellness products.  And we’re not the only ones.   When goop marketed vitamins (very expensive vitamins) designed to prevent adrenal fatigue we scoffed.  Why ? Because reputable sources like The National Institute of Health have a paper titled, “Adrenal Fatigue Does Not Exist: A Systematic Review.” The American Endocrine Society and the Hormone Health Network have also said they are not sure adrenal fatigue exists.   So then why is goop selling vitamins to help with a syndrome that may not exist?   Could it be for…gasp…money? 🙂 

Now nonprofit organization Truth In Advertising  or  TINA.org (as it is is also known) has take umbrage with goop marketing claims such as….wait for it…..that a Carnelian crystal has healing powers or that a jade egg can improve your ” sex life, your cycle, and your overall well-being. ”

Gwyneth Paltrow arriving in New York  for the BlogHer conference via GOOP’s Instagram.

“Marketing products as having the ability to treat diseases and disorders not only violates established law but is a terribly deceptive marketing ploy that is being used by Goop to exploit women for its own financial gain. Goop needs to stop its misleading profits-over-people marketing immediately, ” says TINA.org executive director Bonnie Patten.

Amen Sister! If goop was not backed by celebrity Gwyneth Paltrow would anyone literally be buying these products & this advertising hype?   As of this writing, TINA.org has filed a formal complaint about goop’s deceptive advertising of over 50 products, with two California district attorneys.