Physicians Formula celebrates 80 years of organic beauty with a limited edition kit

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Los Angeles beauty brand Physicians Formula threw an amazing birthday party last week in Hollywood with celebrities and beauty influencers to celebrate their 80th anniversary. Physicians Formula was created in 1937 by Dr. Frank Crandall, a leading allergist in Los Angeles, out of love for his wife who had sensitive skin. The brand changed the face of cosmetics by developing hypoallergenic, fragrance-free and dermatologist-tested makeup, free of over 150+ known skin irritants. I’m a long time fan of Physicians Formula due to their gentle formulations and beautiful packaging. Actresses Kate Mara and Chloe Bennet were among the celebrities joining Physicians Formula to celebrate.

Kate Mara at Physicians Formula 80th

Kate Mara turned up to celebrate with Physicians Formula in a beautiful Marc Jacobs dress.

In case you hadn’t heard of the brand, Physicians Formula is an award-winning, hypoallergenic makeup brand, founded in Los Angeles.   The brand  launched hypoallergenic makeup in 1937, along with other skincare innovations such as Makeup with SPF 15, Color Correction, Mineral Makeup, Organic, and Bronzing collections. To celebrate their 80 years of beauty,  Physicians Formula has launched of a limited edition capsule collection of fan-favorites in beautiful birthday packaging.

This comprehensive collection of Physicians Formula’s greatest hits includes offerings for face, eyes and lip.  If you love Physicians Formula be advised that the collection is only available for limited time at, drugstores (CVS), and select retailers. The collection features must haves like the Hypoallergenic Lipstick and Le Velvet™ Foundation.

eyeshadows in the Physicians Formula 80th Anniversary Collection.

The four smokey plum eye shadows in the Physicians Formula 80th Anniversary Collection.

The 80th Anniversary Collection includes:
Le Velvet™ Foundation ($12.95) – A true fan-favorite, Le Velvet™ Foundation offers high coverage,
water-proof wear for a flawless complexion that lasts! Reformulated without parabens, this creamy foundation boasts 40% pigment for customizable coverage that melts into the skin. Skin imperfections and discoloration are instantly minimized for a radiant, balanced complexion, while non-pore-clogging SPF 15 ensures skin is protected. Available in 4 shades –Cream Ivory, Ivory and NEW Honey Beige and Sand Beige.

Le Velvet™ Foundation

Le Velvet™ Foundation offers high coverage,
water-proof wear

Powder Palette Mineral Glow Pearls Highlighter ($14.95) – Designed to deliver a long lasting,luminous glow, this high-tech highlighter features pearlescent pigments that accentuate natural light to help blur, soften lines, color-correct imperfections and enhance skin’s radiance for a flawless finish. Available in one universally-flattering shade, Pearl.

Powder Palette® Mineral Glow Pearls from Physicians Formula

The pretty Powder Palette® Mineral Glow Pearls from Physicians Formula


Eyeshadow Quads ($7.95) – Physicians Formula Eyeshadow Quads offer four complimentary shades that can be worn alone or layered, wet or dry to create endless looks.  Available in Classic Nude, featuring a combination of nude, champagne and brown shades, and Smoky Plum, featuring a combination of lilac, plum and dark brown hues.

Physicians Formula Hypoallergenic Lipstick

The Physicians Formula Hypoallergenic Lipstick in Berry.

Hypoallergenic Lipstick ($6.95) – Ultra-creamy with high-pigment color payoff, this ultra-gentle, long wear lipstick bestows the perfect flush of satiny color without drying or settling into fine lines. Vitamin E and Hyaluronic Acid provide moisturizing benefits so lips look and feel decadently hydrated. The lipstick is available in Nude, Coral, Red and Berry.

Physicians Formula 80th Anniversary Limited Edition Collection.

The Physicians Formula 80th Anniversary Limited Edition Collection.

If you’re looking for affordable, organic beauty products, I highly recommend Physicians Formula.  The Physicians Formula 80th Anniversary collection offers consumers another opportunity to get great products at great prices.  You can find Physicians Formula at Wal-Mart, Target, ULTA,  CVS and Rite Aid.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.