Gwyneth Paltrow’s goop deceptive marketing claims?

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Here at The Recessionista, we’ve long been dubious about claims made by Gwyneth Paltrow’s goop beauty and wellness products.  And we’re not the only ones.   When goop marketed vitamins (very expensive vitamins) designed to prevent adrenal fatigue we scoffed.  Why ? Because reputable sources like The National Institute of Health have a paper titled, “Adrenal Fatigue Does Not Exist: A Systematic Review.” The American Endocrine Society and the Hormone Health Network have also said they are not sure adrenal fatigue exists.   So then why is goop selling vitamins to help with a syndrome that may not exist?   Could it be for…gasp…money? 🙂 

Now nonprofit organization Truth In Advertising  or (as it is is also known) has take umbrage with goop marketing claims such as….wait for it…..that a Carnelian crystal has healing powers or that a jade egg can improve your ” sex life, your cycle, and your overall well-being. ”

Gwyneth Paltrow Blogher

Gwyneth Paltrow arriving in New York  for the BlogHer conference via GOOP’s Instagram.

“Marketing products as having the ability to treat diseases and disorders not only violates established law but is a terribly deceptive marketing ploy that is being used by Goop to exploit women for its own financial gain. Goop needs to stop its misleading profits-over-people marketing immediately, ” says executive director Bonnie Patten.

Amen Sister! If goop was not backed by celebrity Gwyneth Paltrow would anyone literally be buying these products & this advertising hype?   As of this writing, has filed a formal complaint about goop’s deceptive advertising of over 50 products, with two California district attorneys.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.