Kate Hudson Partners with JustFab for Workout Clothing

JustFab Inc. & Kate Hudson Announce the Launch of Fabletics, a new lifestyle athleticwear brand. (PRNewsFoto/JustFab Inc.)

Los Angeles’ premier chic n’ cheap fashion outlet is launching a collection of athleticwear with Hollywood A-lister Kate Hudson. Move over Lululemon.  Kate’s collection will be called Fabletics. Our spies tell us that the garments will offer athletic women fashionable workout gear that is affordable.   If you have to break a sweat, you want to look good doing it, right?

JustFab says that the line with offer consumers personalized monthly outfit recommendations plus ” a curated shopping experience.”   The line will be considerably cheaper than more upscale atheletic brands, but more than finding one- off Adidas and Nike items at TJ Maxx or Marshalls.

Priced under $100, Fabletics  offers workout essentials such as sports bras, shorts, leggings, and tanks. The collection focuses on easy-to-wear layering pieces such as cozy jackets and hoodies, buttery soft tees and long-sleeved tops, stylish cardigan wraps, and accessories such as scarves so women can look good and feel great no matter where their workouts take them.

Frequent JustFab shopers who become VIPs will receive additional savings with  say  a top  and a bottom starting at just $49.95 – a savings of up to 40% off retail prices. VIP members will also save on individual items, and receive perks such as Reward Points and exclusive offers.   All members enjoy free shipping on orders over $49.

Have a look at the the Fabletics collection and see what you think.  Will the lure of Kate Hudson’s celebrity draw consumers to this?