Missoni for Target and eBay: Is it Selling?

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The marketplace phenomenon of Missoni for Target continues to fascinate me. It’s a modern day scrabble for luxury goods gone wrong.  Just my opinion, maybe but look at the facts.  Today there are $14,590 items labeled Missoni for Target for sale via eBay.  That’s a helluva lot of items to have for sale four weeks after the collection’s  launch in Target stores.  Although The New York Times reports that some eBay sellers are making handsome profits, frankly, I just don’t see it.   A brief search of eBay this morning shows me that there are thousands of items for sale, many with zero bids. Sure, maybe some people are willing to pay triple the Target retail price for some of these items, but I think many consumers are disgusted by the inflated prices some sellers are asking.   The returns rack at my local Target shows evidence of this.  There is now a nice collection of Missoni for Target dresses and sweaters hiding in the back of my local Target store near the clearance rack.   With the returns coming in, I’ve had the opportunity to see more of the pieces in person, and I can tell you, some look good, and some are simply awful. The ladies dress shirts in polyester with the bright Missoni prints really don’t look good.  They remind me of the 80’s disco looks, and not in a good way.  The puffer jacket in blue, with the complimentary blue zig-zag print looks cheap, and runs small.   It’s not worth the price whether it’s the Target retail price or the inflated eBay sales price.

Pictured: My new  Missoni for Target Gold Cardigan Sweater

I just picked up a cardigan set for the Target retail price at my local store.  I have to say, that it is one of the better pieces in the collection.  But, I also own the pumps, and they are downright painful.   I would return them if I could, but since I wore them I can not.  Bottom line, don’t believe the hype here.  This collection has good pieces and bad pieces as has every single Target Go collection to date.  Most of the lingerie is painful to look at. Some of the tote bags look cheap.

As I write, there are almost 5,000 pieces from the Missoni Women’s collection on sale via eBay sellers.  That’s a lot of inventory. What do you think readers? Are you in a hurry to snap them up? I’m not.  In my opinion most of it will end up back on the Target return racks, and when it does, this collection won’t be the hot new must have.  Something else will have come along by then.   For tips on shopping Missoni returns, check out Target Addict.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.