Holiday
Nordstrom Announces Holiday Gift Guides & Offers
Can you believe that the holidays are almost here? In preparation for the Holiday Gifting Season one of our favorite retailers, Nordstrom, has announced their gifting guides and special offers to help shoppers get ready. Pulling out all the stops to attract shoppers, Nordstrom has launched a new marketing campaign produced by Nordstrom and directed and photographed by Theo Wenner, who has worked on original campaigns for Chanel, Chloe and Topshop/Topman, as well as editorials for Vogue and Rolling Stone. The cast includes Guinevere Van Seenus, whose early career began as a teenager walking a Nordstrom fashion show, as well as longtime Nordstrom customer and model Jan De Villeneuve, who has been gracing runways for over 50 years. I love the diversity of this casting.
Here’s what you can expect from Nordstrom this holiday season–so get ready. The store will be promoting a range of fashionable items with prices ranging from the high-end to the low end. There will be everything from fast fashion via Topshop to high-end designer brands. Look for a mix of styles, from a chic Topshop faux fur shoulder bag for $48 to showstopping Gucci boots for $1,790, including emerging brands and exclusive items.
- Daily Drops – Beginning November 27 through December 18, Nordstrom will release exclusive, limited products each day called ‘Daily Drops,’ to create a sense of discovery in-store and online throughout the shopping season. Products will be added to Nordstrom.com/holidaygifts at 6:00am PST, as well as on the @Nordstrom Instagram. ‘Daily Drops’ will feature exciting, new-to-market items and styles from brands like Something Navy, Christian Louboutin, Charlotte Tilbury, Rothy’s, Treasure & Bond, Le Labo, Sant & Abel, Hugo Boss x Jeremyville, and Rag & Bone x Mickey.
- Gift Guides – Based on top-demanded categories and search terms by Nordstrom customers, the company is introducing a persona-based gift guide featuring curated and unique ideas for 11 customer personalities. Examples include The Tech Collector, The Luxe Lover, The Traveler, The Witty One, and the Do-Gooder, among others, and can be found on Nordstrom.com/holidaygifts.
During November and December, look for these deals in store and online:
In November:
- Gift Hub – Need some inspiration? Look for the Nordstrom Gift Hub in more than 65 stores. Gift recommendations are organized by customer personalities, making it easier for them to discover fun gift ideas. Customers can also scan QR codes in the Gift Hub to get additional recommendations through Nordstrom.com.
- Gift Scout – Having trouble identifying the perfect gift? Nordstrom Gift Scouts will be on hand in more than 65 stores to provide expert gift shopping recommendations. Customers can book appointments in-store or online.
- Gift Wrap – Leave the wrapping to us! In addition to complimentary silver boxes, Nordstrom will offer elevated gift-wrapping services in more than 70 stores with four custom-designed wrapping papers for $5 per package.
- Gift Shops – All Nordstrom Rack stores and NordstromRack.com will offer customers Gift Shops featuring “Family Jammies,” “The Goods for Guys,” “Gifts to Go” and more.
In December:
- Early Bird Pickup – From December 3-24, stop by any Nordstrom store starting at 8 a.m. to pick up Buy Online & Pick Up in Store purchases utilizing curbside services.
- 24/7 Curbside Pickup – While Nordstrom offers Curbside Pickup year-round, from December 16-24 customers will be able to pick up their items 24 hours a day, 7 days a week in 23 select Nordstrom stores across the U.S.
To enjoy Nordstrom’s holiday campaign video, watch the video below.
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