Target for Zac Posen Goes Viral
Target is ramping up the hype machine for the Zac Posen launch coming April 25th. To entice the web audience they want to turn into buyers, they have produced a “viral video” directed by Gia Coppola and featuring girl group “The Like.” It ain’t exactly the Beatles in Hard Days Night, which sadly it aspires to be. But you can see some of the new Posen stuff coming on April 25.
So far, my favorite look is this long “saftey pin” print dress for $69.99 US.