Target for Zac Posen Goes Viral

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Target is ramping up the hype machine for the Zac Posen launch coming April 25th. To entice the web audience they want to turn into buyers, they have produced a “viral video” directed  by Gia Coppola and featuring girl group “The Like.”  It ain’t exactly the Beatles in Hard Days Night, which sadly it aspires to be.  But you can see some of the new Posen stuff coming on April 25.

So far, my favorite look is this long “saftey pin” print dress for $69.99 US.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.

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