Tracy Reese Sustainable Fashion at Anthropologie: Hope for Flowers
Tracy Reese’s new capsule collection “Hope for Flowers” recently arrived in at Anthropolgie. The Anthropologie store in Palo Alto California recently hosted an event to launch the collection to shoppers. The collection offers Ms. Reese’s trademark colorful prints, but with a new twist. The clothing is made using ethically-sourced materials Unlike many fast fashion retailers, Ms. Reese has had a paradigm shift about how her fashions are produced and have become more conscious about the affect of her product on the environment and the workers that produce them. As she told USA Today, “The more I learned about fast fashion and cheap production in general, I just knew that was the antithesis to everything I was thinking about,” she says. “If you’re selling a garment for $10, let’s just do the math and understand what that means for all the people along that supply chain. It’s like slavery. I knew I didn’t want anything to do with that, so it made me get really serious about what I did want.” Bravo Ms. Reese, we don’t need anymore fast fashion retailers making cheap clothing that ends up in land fills and results in poor labor conditions for the workers that make them.
Featuring midi-dresses and vintage styles, along with collaborations with artists from Reese’s native Detroit, Hope For Flowers is as distinctive and fashion-forward as it is gentle on the earth.
Sizing for the collection ranges from size 2 to size 16, offering a range of options for many shapes that is refreshing to see at Anthropologie. The pieces are delicate and vintage inspired with a few pieces like the Sunflower print already on sale at reduced prices. Although some of the collection dresses are already sold out online, you still have a good chance of finding them at your local Anthro store.
Hope for Flowers, is unique because it is made with sustainable materials and uses ethical production practices. In the era of today’s conscious consumer, these details matter. Consumers want to know how their clothing was made and that it is eco-friendly. The production for the collection is based in Ms. Reese’s native Detroit, a move that will undoubtedly help those local artists.
My favorite collection pieces are the Annabella Victorian Blouse, priced at $240.00 US. I’ll be stalking this piece and hoping it goes on clearance. It’s a beautiful blouse that is perfect for the holidays with a high collar and feminine lace like cut-outs designed to elongate the neck and draw attention to the face.
The silk Angelina ruffle sleeved blouse is another vintage inspired piece. The blouse features a lush green print that can be worn year round for dressy occasions or even at the office.
What do you think readers? Will the new sustainably sourced Hope for Flowers collection draw you into Anthropologie for a bit of shopping? In my opinion, it’s well worth a look.