Creative Design Officer Jenna Lyons leaves J. Crew
Yesterday the Business of Fashion reported that Jenna Lyons was leaving J. Crew as Creative Director after 26 years. That’s a lifetime in the fickle fashion business. Ms. Lyons had lead the J. Crew design lines from casual chic to upscale designs and then to widespread popularity when First Lady Michelle Obama started wearing J. Crew.
So what happened? It seems after several quarters of declining revenue and some customers complaining after rising prices and declining quality, J. Crew felt it was time for a change.
“Jenna and I got together and we both agreed it was time for a change,” J.Crew chief executive Millard “Mickey” Drexler told BoF in an exclusive interview. “That being said, she’s got plans to do other things. It’s been a great run. There’s a lot of mutual respect between Jenna and me.”
J.Crew women’s head of design Somsack Sikhounmuong, who successfully helmed Madewell’s casual boho chic , will step into Ms. Lyons spot at J. Crew.
Will this talent remix help J. Crew revenues surge up instead of continuing downward? In my opinion, and those of other J. Crew customers via Twitter posts, it will only help J Crew is they adjust their prices and increase the quality of their offerings. In the era of fast fashion lead by low priced retailers H&M, Uniqlo and Zara, J. Crew had a hard time competing.