Summer Style: H&M Hypes Beyoncé’s Swimwear Collection

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Beyonces for HM

Singer Beyonces for HM

Celebrities selling fashion is a formula that works. That’s why the beautiful Beyoncé  is the model for HM’s new summer swimsuit line and accessories. Check out this preview video to see pictures of the line. The film is H&M’s new TV commercial for their products and was shot in the beautiful surroundings of Bahamas . The commercial  features Beyoncé’s new song “Standing On The Sun”. 

What do you think of Beyoncé’s performance? Will you be buying this? Some people will buy just because Beyoncé is selling this and they are fans.  The video features swimwear and beachwear pieces as well as a tie-dye bikini from this summer’s H&M for Water collection.  Although celebrity sells, charity should also help this collection along. 25% of sales from the H&M for Water collection will be donated to H&M for WaterAid. Since 2002, H&M’s initiative with WaterAid has raised £2,650,000.

“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

Bottom line, this video is great hype but swimwear is cheap to manufacture, let’s see how the quality for price is when it hits the sales racks at H&M in May.



Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.