Sneak Peak: Liberty of London for Target, Coming March 14
Target has just put together a TV commercial to promote their upcoming Liberty of London collection. The commercial shows Liberty of London print sundresses, teapots and cups plus a women’s print jumpsuit. As an anglophile and Liberty of London lurver, I’m much more excited about this one than the upcoming JPG collaboration. I hope selling Liberty at Target helps to revive a classic brand that has seen some hard times in the last few years. It may also bring Liberty designs to a whole new set of consumers. At that can only be a good thing. Children’s clothing is part of the collection, which is good news. Last time I visited Liberty in London, they were no longer making children’s clothes. I had to buy the fabric to make a dress for my little niece. UK readers, remember you’ll get to buy the collection too. Liberty for Target will be available in Liberty in London following its launch in March. Click here for more details and prices via The Recessionista grape vine.