London Fashion Week

London Fashion Week: Sustainable Fashion with Fyodor Golan at Liberty London

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Just in time for London Fashion Week, Liberty of London is launching an exclusive pop-up with British fashion brand Fyodor Golan. Known for their vibrant colours, tech fabrics and sportswear aesthetics, the brand will recreate their Spring/Summer 19 runway set design in womenswear on Level 1.

The duo, Fyodor Podgorny and Golan Frydman teamed up with Plastic Oceans U.K to raise awareness around one of the largest dangers to marine life: plastic pollution. Their runway backdrop set is made from abandoned fishing nets and emulates coral covered driftwood, highlighting the damaging impact plastic waste has on our oceans– and it is stunning.  You have to see this set to believe it.

Fashion will continue to open up to environmental and social challenges and we believe that it will grow to lead the way into sustainable living whilst inspiring the consumer.

Fyodor & Golan designs from the Liberty of London display.

Unique Fyodor & Golan designs from the Liberty of London display.

For the collection called “Lost & Found” sporty, surfer details are mixed with soft sailing silks, gathered, exaggerated and embroidered to create experiential environments for the wearer. Castaway elements found on beaches  are brilliantly included into the fabrication. These include everything from seashells and pearls to plastic waste, to create something very unique.

The ‘Lost & Found’ collection has been designed for both genders and features washed out hues in recycled denims and cottons. Taking inspiration from the ocean, sporty silhouettes are embellished with castaway elements; from seashells to pearls and plastic waste. To add iconic nostalgia, the duo collaborated with SEGA’s ‘Sonic the Hedgehog’, focusing on early pixelated imagery that showcased raw silks in bold fuchsia, and cyan blue tones.

If you’re in London, stop by the Fyodor Golan Pop-Up at Liberty from 1st February – 28th February 2019 at the iconic  Liberty London, Regent St, Soho, London W1B 5AH

Fyodor Golan on display at Liberty of London on Regent Street.

Fyodor Golan on display at Liberty of London on Regent Street.

We are reusing the nets used for our London Fashion Week show but, again with the help of Plastic Oceans, we are adding new rounds of clean-ups so the viewer will really be able to sense the repurposed nets and the scale of waste that is routinely just floating around us. What other place than an island like the UK is better for focusing on maintaining clean oceans.–  Fyodor Podgorny and Golan Frydman on their Liberty of London displays


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.