Target will let Redcard VIPs shop Victoria Beckham Collab Early
If you’re a Target Redcard customer check your mail box (email and snail mail) to see if you have received a VIP invite to shop the the Victoria Beckham for Target collection this weekend. According to the Minneapolis Star Tribune, Target has sent “500 of its Redcard-carrying customers invitations for them and a friend to attend pre-launch events on Saturday night at five stores around the country.” The five stores include the West Hollywood Target in Los Angeles, the Nicollet Mall store in Minneapolis, TriBeCa in New York City, the Miami, Florida Target and Target in Houston, Texas.
Timing of the events will very by stores, but our spies tell us the events will be on Saturday evening, April 8th.
Some shopping analysts are predicting this collaboration will sell-out like the Lilly Pulitzer for Target collection. But there is really no predicting. Shoppers can be fickle, and not all shoppers in all markets may want to invest in Victoria Beckham, just as they didn’t go wild for Target’s Marimekko collection.
The good news for Target charge card holders, their Redcard may enable them to shop early and save 5% on the Victoria Beckham collection. That’s a good way to Target to sell their collections to the right customers. The VIP customers will probably enjoy the special shopping experience and will avoid the frustration of Target’s website, which I see is already hiccuping a bit. Response time on Target.com already seems slow to me, and if you select an item from the Victoria Beckham collection, it’s almost impossible to get back to the main landing page.