UNIQLO Launches Clothing from Vending Machines
Fast fashion retailer UNIQLO just made an interesting move– they will be selling T-shirts and other select clothing items from vending machines at select US Malls and Airports. The offering called “UNIQLO to Go” puts clothing in the hands of consumers who are in a hurry and need something very quick. The initial offering will be limited to just two items, but they are top sellers for UNIQLO.
The vending machines will offer thermal heat-tech T-shirt ($14.90) and the ultra lightweight down jacket ($69.90). Both items are perfect choice for travelers who might want an inexpensive item to keep them warm as they travel to cooler temperatures, or face cold air on plans. Don’t expect to see any of UNIQLO’s designer offerings like Ines de la Fressange or Carine Roitfeld for sale in the vending machines.
Look for the initial UNIQLO to Go Vending Machines in select locations in New York & California–both popular states for UNIQLO brick and mortar stores. The first vending machine will be available on August 9, 2017 at Oakland International Airport. Another nine “UNIQLO to Go” Vending Machines will open around the country during August and September. The machines will offer digital displays on the front of each machine, and consumers can select their item, color and size just like they might a chocolate bar or a soft drink. If the clothing doesn’t fit, it should be returnable at your local UNIQLO store, you’ll just be stuck with it until you are able to get to a store or can mail in your return.
UNIQLO has confirmed locations for more vending machines at Hollywood & Highland Center in Los Angeles (August 10), Houston Airport (August 17), and Queens Center in New York (August 22).
What do you think of this idea readers? Brilliant or just more fast fashion overload? I have to be honest, I’m more excited about the new collections from JW Anderson (available Sept 21) and Ines de la Fressange (launching August 31) this Fall.