Fashion

Gap Debuts Flash Sales with Special Trenchcoat Offer Today

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Photo: Gap soft trench coat and Flashion item for March 5. Credit: Gap

Gap has come up with a new marketing gimmick to compete with all the online sample sale sites (think Gilt Groupe, Ideeli, MyNines, etc.) called “Flashion” (that’s Flash+ Fashion) sales.   The sales are being promoted via the Gap Facebook pages as special limited time sales.  It’s certainly an interesting use of social media to promote in-store deals. Starting today, March 5th, the Gap will be offering regular special sales on deals “in-store” only, for a limited time.  Today, they are offering the above gray, wrap front, short jacket for $50.00 (reduced from $89.95) in stores from  10 a.m.–9 p.m. On their Twitter channel, Gap is urging customers to say “FLASHION” at  checkout to get the deal on the Trench coat. Although  the sale on the trench was initially promoted as being in-store only, I did find the Trench on Gap.com for $50.00.

Next up, look for the Hillary flare jean on sale March 11th for  $45, regular price, $69.50.  What do you think readers?

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Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.