New York Fashion Week

NYFW: Noon by Noor Shows Timeless Femininity for Spring/Summer 2018

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Feminine touches are the trademark of the Noon by Noor fashion house. For Noon By Noor’s Spring/Summer 2018 collection, designers Shaikha Noor Rashid Al Khalifa and Shaikha Haya Mohamed Al Khalifa  showed easy, deconstructed summer styles with a minimalist color palette of red and white, sketchbook print and unique embellishments. This was a much more paired down collection than we have seen from Noon by Noor previously at Fashion Week.

Noon by Noor Spring Summer 2018 The Recessionista

Noon by Noor showed loose summer styles with white and red for Spring/Summer 2018.

“This collection was a testament to our brand’s versatility, which merges masculine shapes with timeless femininity,” said Shaikha Noor Al Khalifa  Shaikha Haya Al Khalifa. “This season has marked our first handbag collaboration. When we sat with Tyler and her team, we all felt that Tyler Ellis and Noon By Noor were a perfect match.” said Haya Al Khalifa.

Noon by Noor Black Dress with Embellishments SS18

A flowing black dress at Noon by Noor with embellishments at the collar and bodice.

The collection features oversized shirts and knitwear with ruffles, pleats, billowing sleeve shapes and sheer fabrics.

Noon by Noor SS 18 Red dress and White lace

A fitted red dress alongside a strapless white dress with uneven hem at Noon by Noor.

The core color palette of red, soft white and rosebud pink was accented by a few pieces in  black and white & black prints. A ladybug and large sketchbook floral print contributed to the all over textural pattern of the collection. The floral sketch was embellished on blazers, skirts and dresses. Pleated detailing offered clean minimal lines, and sheer cottons and silk fabrics present a modern take on Bahrain’s traditional silhouettes. Oversized tailored trousers are paired back with knitwear, offered classic mannish tailoring.

Noon by Noor SS18

Fresh white separates at Noon by Noor for Spring 2018 with a handsome Kelly Box black bag.

For Spring/Summer 2018, Noon By Noor has collaborated with luxury L.A. based handbag designer Tyler Ellis to create a signature 10-piece capsule collection comprised of two styles a sleek Kelly Box and Lee Pouchet envelope clutch.

Noon By Noor Lee Pouchet envelope clutch

The new Noon By Noor Lee Pouchet
envelope clutch worn on a chain around the waist.

The first Noon By Noor handbag collection features a variety of luxury textures, fabrics and gold hardware.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.