American Express Offers Coupon-Less Savings via Facebook App based on Cardmember “Likes” and Interests

If you’re an American Express cardmember and a Facebook user, as I am, then you’ll be interested in this news. Today, American Express launched a first-of-its-kind application on Facebook — “Link, Like, Love” — that delivers cardmember deals, access and experiences based on the likes, interests and social connections of cardmembers and their Facebook friends.  Starting today, on the American Express Facebook page, cardmembers can link their cards to the program and choose their favorite deals; (caution: check your Facebook privacy settings first.) American Express will send statement credits to cardmembers’ accounts as they shop online or in stores, without the need to pre-purchase anything, print out or show a coupon at the point of sale. So this is shopping without coupons from your PC or mobile device.  Clever.  In the coming months, American Express will also deliver Membership Rewards points offers, entertainment access, exclusive content and special events through the application, all based on a cardmember’s Facebook social graph.

Why should you care about this? Well, there may be some good deals on offer.   The national merchants and partners that created special launch deals in addition to the offers and experiences already available in the American Express Network include:  20th Century Fox, Dunkin’ Donuts, Whole Foods Market, Lord & Taylor, Outback Steakhouse, Fleming’s Prime Steakhouse & Wine Bar, Virgin America, Bonefish Grill, H&M, Roy’s Hawaiian Fusion Cuisine, Westin Hotels & Resorts, Carrabba’s Italian Grill, Sheraton Hotels & Resorts, Celebrity Cruises, Lenovo, Sports Authority, 1-800-FLOWERS, and Travelocity. So clearly, there are a lot of entertainment and dinning out deals for cardmembers here.

So here’s how it works based on your Facebook likes. If a cardmember “likes” Whole Foods Market on Facebook or has “checked in” on Facebook Places, she may see a Whole Foods Market deal in her dashboard. If you are a GLEEK and  like the Fox television show “Glee” as one of your interests on Facebook, then you might get a deal for  an exclusive experience for Glee the 3D Concert Movie on her dashboard.  Cardmembers can share deals with friends, choose the deals they want and then use their card as they usually do to claim the offer.

 Let  me know if you check it out.  I plan to give it a test drive to see if there is anything I want that I can save a few pennies on.