Fashion
Next Designer for Less: Matthew Williamson for Macy’s
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| Pictured: A sketch and picture of Matthew Williamson’s one shoulder dress for Macy’s. (images courtesy of Macy’s) |
The day after I wrote that Target was no longer the only game in town for budget fashions, Macy’s formally announces that British Designer Matthew Williamson will be the next Macy’s Capsule Collection designer for their new Impulse line. Even more stunning, the Macy’s prices will start at $50.00 US ( that’s £31 for my UK readers) for his line. Bring it Macy’s! The collection is expected in over 225 stores on April 13th.
Some of you will remember Matthew’s brightly colored Spring/Summer Collection for H&M which included swimwear and accessories. So what can you expect from Williamson’s Macy’s style? My spies tell me that there will be colorful separates and collectible 70s-inspired dresses priced from $50 – $120 US, with specialty pieces selling up to $300. Key items will include bold, graphic animal inspired print and embellished day and party dresses, bohemian blouses, printed scarves and flirty day-to-evening rompers, all with Matthew’s “iconic” styling. And you heard it hear first, look for Williamson’s trademark peacock like colors and prints.
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“Working with Macy’s on a capsule collection for spring has been a great project for our company. It’s been really enjoyable to work with such a huge iconic U.S. retail brand and to create a collection that will be available at Macy’s for a limited time only,” said Matthew Williamson. “The collection aims to capture the essence of the mainline brand, with a focus on effortless glamour, dynamic prints, loosely structured silhouettes and pops of strong color. I’m thrilled to see the final collection come to life and look forward to seeing the line on the shop floor at the launch on April 13th at Herald Square.” I can’t help but think the yellow dress sketch looks a bit like a Lanvin. What do you think readers? |
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