COVERGIRL Launches Clean Fresh Vegan Make-up with Lili Reinhart

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COVERGIRL has officially launched their new Clean Fresh line of beauty products with Riverdale actress Lili Reinhart as the ambassador for the brand.  The first all-vegan line of products from COVERGIRL was introduced at an exclusive event in Los Angeles at the Rolling Greens nursery in downtown LA. For the Clean Fresh campaign and exclusive launch event make-up artist Patrick Ta created Lili’s natural make-up look.

Lili Reinhart COVERGIRL makeup by Patrick Ta

Lili Reinhart in COVERGIRL Clean Fresh makeup by Patrick Ta via @patrickta Instagram.

Here’s how Patrick applied the Clean Fresh make-up along with some of COVERGIRL’s other great beauty products.

I had so much fun creating this clean and fresh look on Lili for her COVERGIRL shoot – these products are so versatile and easy to use. The Skin Milk was ideal for evening out her skin tone without too much coverage – its natural and perfect for every day, I used my finger tips to apply and really give it that natural look. Monochromatic looks are some of my favorite to create and to keep this look simple I applied the Cream Blush in Sweet Innocence on both the apples of her cheeks and all over the lids – it’s the perfect amount of color to really round out her look. Of course, I finished off the look with COVERGIRL’s tried and true mascara in Lash Blast Volume in Black and a bit of the Lip Oil on her lips.–  Makeup Artist Patrick Ta

The affordable line of beauty products is on sale at ULTA Beauty, Walgreens, CVS and online at Amazon. If you buy the Clean Fresh products at ULTA Beauty, you can receive a free gift with purchase.

Lili Reinhart Covergirl

Lili Reinhart poses at Rolling Greens nursery in COVERGIRL Clean Fresh and a Valentino dress. (Stefanie Keenan/Getty Images for Covergirl)

What’s so special about Clean Fresh? The brand features vegan highlighters, blushes, foundations and lip oils formulated without parabens, sulfates, formaldehyde, talc, fragrances and phthalates. Key product ingredients include hydrating coconut milk and aloe extract to help give skin a “dewy” moisturized look.

Covergirl's Clean Fresh line of Vegan beauty products

Covergirl’s Clean Fresh line of Vegan beauty products is now available for sale.

A benefit of the make-up for conscious consumers, is its “cruelty-free”  labeling, meaning the products are not tested on animals. COVERGIL’s clean fresh is a fitting competitor to Jessica Alba’s Honest beauty brand.

Products in the Clean Fresh line include:

  • COVERGIRL Clean Fresh Skin Milk Foundation : Sheer coverage skin milk that provides instant and all-day hydration with a long wearing formula. Infused with good for you ingredients like coconut milk and aloe extracts and is formulated without fragrance, parabens, talc, formaldehyde, phthalates, mineral oil, and sulfates.
  • COVERGIRL Clean Fresh Cooling Glow Stick : Highlighting glow stick that provides a pop of shimmer and a cooling sensation to refresh and rejuvenate the skin at anytime. The 4 shades can be applied to the cheeks, eyes, lips or anywhere else you want a subtle, luminous glow. Formulated without talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates.
  • COVERGIRL Clean Fresh Cream Blush: 4 high-pigment shades that allow you to transform your look anytime you want. The long-lasting formula is infused with hyaluronic acid to plump the skin and is free from talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates.
  • COVERGIRL Clean Fresh Lip Oil ($10.49, CVS only):  Non-stick lip oils in a variety of shades that provide a high shine finish and moisture to the lips. 6 shades add a tint of color to boost the natural color of your lips. Formulated without talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates.

See below to shop items from the COVERGIRL collection:

I haven’t tried the Clean Fresh products yet, but I will be trying them as I have had good experiences with COVERGIRL products. 


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.