Zac Posen Announces Wedding Dress Collection for David’s Bridal
David’s Bridal is bringing in hot designer Zac Posen to create a six-gown collection of bridal dresses that will be sold online and in 50 stores February 2014. The line is not cheap but is lowered priced than many designer bridal gowns on the market today. Prices will range from $850 to $1,350, sizes from 0 to 26. Mr. Posen will also create five social occasion dresses (for bridesmaids or cocktail parties) in neutrals and one lavender-threaded silvery jacquard print priced from $195 to $225. Mr. Posen has already produced a Target collection and a lower-priced line for Saks Fifth Ave. The Zac Posen for Target collection was a bit of a disaster with cheap zippers and ill fitting garments that were poorly constructed. Here’s hoping his David’s Bridal Collection is better crafted and delivers quality for price. How will Zac Posen for David’s Bridal compare to David’s Bridal Vera Wang wedding gowns? Our spies tell us Zac Posen’s bridal gowns will be similar to his celebrity red carpet looks.