Beauty Price Wars: Amazon Enters the Online Luxury Beauty Market

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amazon luxury beauty

Amazon makes a play for the upscale beauty market with a new online store.

In a surprise move today, is taking a run at the luxury beauty market by opening a new online Luxury Beauty Store. Usually, Amazon is a web destination that we turn to when looking for the best prices on fashion, beauty and more.  That’s because Amazon literally carries everything.  If they don’t have it, they link to eBay sellers that do.  It’s a great one stop shopping destination.  So what can you expect from the new luxury beauty store? Amazon tells us that the store is designed to offer visitors thousands of products via an easy to navigate interface.  The wide array of products includes makeup, skin care, hair care, men’s grooming and fragrance from sought-after, high-end brands including Burberry, NARS, Dr. Brandt, Jack Black, Deborah Lippmann and more.  Some of our favorite brands in the store include LORAC, L’Occitane, NARS, STILA, Look for enhanced search and browse options, detailed product information, editorial content, and good looking images to make this a truly “curated experience.”    The editorial content allows customers the chance to study  beauty techniques, try new products with free samples, and shop complete looks from start-to-finish in one convenient location, with Free Super Saver Shipping or Free Two-Day Shipping with Amazon Prime.  Customers can shop by collections, categories and the latest trends.

The free samples offered with purchase will help to attract savvy shoppers planet-wide.  At first glance, the prices look very comparable to Sephora,  but I think consumers can expect some price wars going forward especially with the holidays coming up.  What do you think readers? Will you add luxury beauty products to your Amazon shopping cart?



Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.