David Beckham launches bodywear for H&M

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When David Beckham drops trou, every head turns. Previously, he dropped trou for Armani, selling his boxers and briefs.  This year, he’s lending his image to a line of body wear to be sold by H&M.  Why should Armani monopolize the soccer superstar? Becks will have his men’s body wear in H&M stores on Feb. 2nd at 1,800 H&M stores worldwide, just in time for Valentine’s Day.   This body wear line is serious business.  David and his team worked long and hard on this, no pun intended. According to H&M Public Relations, this line is  “the result of eighteen months of research and development, the collection aims to set a new standard in men’s body wear for the 21st century. ”  I love that they have R&D for underwear!! Who tests this stuff?

Here’s the 411 on this collection. There will be no less than nine underwear styles for men. Designed by David and his in-house creative team (it takes a village) the collection will be sold exclusively at H&M.  The focus is on fit, function, comfort and design, while avoiding overt branding to present a range of new classics, comprised of briefs, boxers, vests, T-shirts, pajamas and long johns.  I can’t wait to see Beckham long johns-how crazy is that?

I don’t know a thing about the quality of the body wear, but I sure do like those H&M ads.  Becks is looking mighty fine in those budget briefs!


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.


  1. My Favorite Pieces

    January 5, 2012 at 12:01 am

    He looks yummy.I love H and M.

  2. Savvy Gal

    January 5, 2012 at 6:07 pm

    the man is fit.