Erdem for H &M Lookbook and Prices for Nov 2 Launch Revealed

The next H&M designer is Erdem and the collection launches in stores and online Nov. 2, 2017.  In anticipation of the launch, H&M has published the full lookbook and prices.   eBay sellers are already getting their listings ready.

The dark floral suiting from the Erdem x H&M collection. Photo: Michael Pudelka

This is simply a beautiful looking collection. Unlike the quirky H&M for Kenza collection, this one is sure to be a hit with the usual shopping frenzy that entails.  Erdem is a pricey, beautiful luxury brand that most fashionistas covet. The opportunity to get an Erdem dress at the H&M price will be a deal H&M shoppers won’t want to miss.  And as with previous H&M designer collections, Erdem x H&M will bring new shoppers into H&M stores.

This ivory white lace top with tie collar is on my Erdem x H&M shopping list (Photo: Michael Pudelka)

The launch of the H&M collection is brilliant marketing for the Erdem brand, following on the heels on the brand’s Spring/Summer 2018 London Fashion Week show.  The H&M collection is basically Erdem’s greatest hits at lower prices.  The collection will feature fashions for both men & women.   Highlights of the collection include a leopard print coat, a sleeveless ball gown ad in jacquard print and a high-necked, long-sleeved black lace dress embellished with georgette ruffles and vintage-inspired pleats. There are pajama style coordinates for both men and women.

A striking leopard coat and tweed suiting are part of the Erdem x H&M collection. Photo: Michael Pudelka.

The highest price for an item in the H&M Erdem collection is $354, €299, £266,  that’ s a big discount from the thousands usually charged for Erdem.  Watch this space, we’ll be posting rules for shopping and tips as Nov. 2, 2017 approaches!

Floral dresses from the Erdem x H&M collection. Photo by Michael Pudelka