Small Business Saturday–Shop Small for Holiday Gifts

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Small Business Saturday is Nov. 28, 2020

Small Business Saturday is Nov 28, 2020.  This is a great chance to support smaller businesses, that often have quality items that make great gifts.  Online, you can check for deals at Etsy to support many small business owners.  We like to Shop Small to help small businesses grow and thrive.  Consider these reasons to shop small:

* During the COVID-19 pandemic, many Small Businesses are struggling for survival.  It’s important to support retail merchants and restaurants by ordering take-out.

“With COVID spikes across the country and cold weather coming on, the holiday gift season may be the only thing that gets some industries through until the spring,” says Sarah Crozier, spokeswoman for the Main Street Alliance. “Even if retail businesses see a fairly normal holiday season, it will not make up for the major revenue dips from the early part of the year.”

* Small businesses donate 250% more than larger businesses to non-profits and community causes. (Source: Seattle Good Business Network)

* A  study by American Express, which created Small Business Saturday, found that 64% of business owners felt that this year the day is more important than ever. (Source: USA Today)

* If you spend $100 at a local business, roughly $68 stays in your local economy. If you spend the same at a large business, only $43 stays in the local economy. (Source: Civic Economics Study in Grand Rapids, Michigan)

This year, if  you are an American Express cardholder,  there are no incentives to shop small.  Remember, money spent in your community can stay in your community.   Check the Shop Small Guides on the American Express website to see where to shop in your neighborhood. On social media, follow the hashtag #ShopSmall  to find nearby small businesses where you can use your Card, and support your community.

Another great resource to help you find deals from small businesses is the Goldman Sachs Guide & Marketplace to Making Shopping Small Big.. The curated online marketplace features curated small businesses that have taken part in the Goldman Sachs 10,000 Small Businesses and 10,000 Women programs. From artisanal home goods to made-to-order confections—shop this small business community for a great selection of gifts this holiday season. Another great place to shop small is Etsy which offers great holiday gifts & even wonderful face masks.


Since 2008, Mary Hall has been the author of The Recessionista Blog, which is read by thousands of regular readers in over 160 countries. An internationally recognized expert on the art of the living the good life for less, she has been a commentator on local, national, and international radio and TV shows. Her advice has been featured in over 2,000 media outlets, including The New York Times, Reuters, Life & Style magazine, ABC News, NBC News and now The Huffington Post, among many others.