vineyard vines coming to Target with a limited-edition collaboration
Vineyard vines, the lifestyle apparel brand best known for its smiling pink whale logo, has announced a limited-edition collaboration. The collection includes more than 300 unique items spanning home and outdoor goods, pets, as well as apparel, accessories and swim for the entire family. A number of items in the collection are a first for the vineyard vines brand, including many of the home and outdoor goods, such as tableware and games. Ranging in price from $2-$120, with most items under $35, the collection is designed to celebrate the ultimate summer gathering, where everyone’s invited.
Founded in 1998 when brothers Shep and Ian Murray left their desk jobs to start selling neckties, vineyard vines is an American lifestyle apparel brand with products for men, women and kids. Inspired by summers spent on Martha’s Vineyard in Massachusetts, the brand and its products reflect the state of mind, ‘Every day should feel this good.’ After more than 20 years in business, vineyard vines has expanded to over 100 freestanding stores and is available in more than 600 specialty and department stores across the country.
“Our partnership with Target allows us to share our brand with more people than ever before,” said Ian Murray, CEO and co-founder of vineyard vines. Shep Murray, CEO and co-founder of vineyard vines, added, “We are excited to collaborate with Target, a brand that shares many of our same values including fun, optimism and innovation. We look forward to testing out new product categories and ultimately spreading our message of ‘Every day should feel this good’ in a new and fun way.”
Vineyard vines for Target will be available at all Target stores and on Target.com beginning Saturday, May 18 through July 13, or while supplies last. Prices range from $2 to $120, with most items under $35, and will be offered in sizes XS-3X for women, S-XXL for men, XS-XL for kids and 0-3M-5T for toddlers and babies. The vineyard vines collaboration follows on to Target’s disastrous collaboration with Hunter Boots.